Hello, welcome! My name is Abby Larson, and I am a graphic designer based out of San Diego. I am passionate about transforming ideas into visuals that resonate. On this site, you will find my portfolio of work and my freelance offerings.
If you need anything else, please message me via Instagram or email.
Do what you love, and you’ll never work another day in your life
You can hire me for...
High-quality, custom designs that are perfect for promoting your local business or event. With a typical turnaround time of 7-10 days, you can expect exceptional value and stunning results every time. Whether you need a design for print or digital use, I've got you covered. Contact me today to learn more!
Custom illustrations are the perfect addition to any local business or musician's brand. As a graphic designer experienced in a variety of styles, I'm excited to collaborate with you to bring your vision to life. I'm ready to create something unique that perfectly represents your brand. Let's work together to create something truly special.
Brand Identity Design
Whether you're just starting or rebranding, my brand identity services have what you need. Get a package with a logo, color scheme, typography system, alternate marks, and a strategy. We'll work together to define your audience before diving in. Attracting your ideal customer is the goal!
As a locally owned graphic design studio, I am passionate about supporting local businesses. I believe in the power of collaboration and strive to create designs that reflect the unique identity and values of our community. If you are interested in hiring me for a project not mentioned here, please reach out to me directly via Instagram (preferred) or email.
(is my passion)
My favorite tools are Procreate, Illustrator, Photoshop, and InDesign– in that order. I am comfortable working with all kinds of printers and vendors, from conception to proof to print. The majority of my work is just for digital use though so I tend to veer in that direction.
Video & Animation
Animated typography, vector illustrations, GIFs
Wix, Wordpress, Squarespace, Showit, Shopify...
I have worked with a lot of different designer-friendly website builders depending on what my client needed or already had set up in place.
I use the shortcuts app to run and create shortcuts for a variety of repetitive tasks that graphic designers are expected to do. The best part is I am able to share these shortcuts with my team and we are all happier.
I am currently employed as a graphic designer at PracticeGenius, a software company dedicated to helping small businesses increase customer engagement and satisfaction.
After graduation, I worked under the talented designers at Ames Bros. Learning from these artists was a crucial stepping stone in my career and I am very grateful for the opportunity.
Washington State University
Bachelor of Arts and Science
Digital Technology & Culture, Fine Arts
During my four years at WSU, I gained valuable design experience through my coursework, design internships, and on-campus design jobs. I was employed as a graphic designer for the following organizations: College Hill Custom Threads, the Coug, WSU Student Entertainment Board, and the WSU Student Affairs office.
My diverse background has allowed me to hone my creative skills while also gaining valuable communication and project management experience.
photo by @kclishcreative
I consider myself to be a multifaceted artist, and my primary medium is graphic design. More than a hobby, I have been pursuing this career since the first time I understood what it meant. Lately, that has meant using digital art to solve practical problems. So, whether you're a small local business looking to establish your brand identity, or a musician looking for visually compelling marketing collateral, I have skills and experience to help bring your vision to life. And if you are neither of those but just want to commission art don't worry I wanna work with you too.
Growing up, I witnessed my mother's entrepreneurial success and gained invaluable experience and appreciation for the unique challenges and opportunities that come with running a local business. Combined with my bachelor's degree from Washington State University and over 5 years of professional experience working with small to mid-sized companies, I've developed an eye for creating designs that are both beautiful and functional.