Terracotta
Typography Designs
Overview
Terracotta is a pottery studio in my college town that hired me to design a series of branded phrases for use across their marketing and in-studio displays. The goal was to create clean, welcoming typographic designs that matched the studio’s earthy, creative vibe and felt at home in both digital and physical spaces.
Process
Started by talking with the owners about the phrases they wanted to highlight and how they envisioned using them.
Explored a mix of typography options to balance handmade warmth with modern readability.
Refined the chosen direction in Illustrator, focusing on letterforms that felt organic but polished.
Delivered final vector files ready for print and digital use — flexible enough for signage, social posts, and merchandise.
Results
Produced a cohesive set of phrase designs that reinforced the studio’s brand personality.
Helped Terracotta communicate its warm, creative atmosphere visually through consistent, high-quality typography.
Provided versatile files the team can continue to use across future promotions and materials.
