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Samantha Soto Real Estate

Brand Identity starter kit for Spokane real estate agent


Samantha approached Abana Creative to develop a brand identity for her real estate career. She specifically requested a feminine brand that would resonate with First Time Home Buyers and incorporate Windermere Real Estate's "Windermere Blue" primary color.

To create Samantha's brand identity, we began by conducting a comprehensive consultation to understand her values and goals. Based on this information, we developed a custom icon and word-mark that reflects her industry and personal brand. We also incorporated a key and key-tag symbol, which represent her line of work. The typography system was customized to match her passion for helping her clients, creating a cohesive and personalized brand identity.

Samantha was extremely pleased with the outcome of the project and had no revisions. We provided her with hi-res files of the logo suite, typography system, and color guide, as well as uniquely branded business card designs. The final brand identity we created helped Samantha establish a professional image that resonates with her target audience, enabling her to launch her real estate career with confidence and style.


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