Moves Made Simple
Overview
Process
Moves Made Simple is a Seattle-based company that specializes in downsizing, decluttering, and move management. Initially, in 2016, I designed their logo and a simple brand guide to establish a cohesive visual identity. In 2018, the company approached me to update their brand identity and refresh their website to better reflect their growth and evolving services.
Results
The process for updating the visual brand identity and website for Moves Made Simple began with discovery meetings to understand the company's vision and requirements. I redesigned the logo to give it a modern touch while retaining its original essence, then expanded the brand guide to include updated color palettes, typography, and usage guidelines. For the website update, I conducted a comprehensive audit to identify areas for improvement, updated the typography to align with the new brand guide, enhanced navigation, and integrated new visual elements and content to reflect the company's growth and expanded services.
The updated visual brand identity and website for Moves Made Simple successfully captured the company's evolution and professionalism. The modernized logo and expanded brand guide provided a solid foundation for all marketing materials, ensuring a cohesive and recognizable brand presence. The website update improved user experience and showcased the company's expertise in downsizing, decluttering, and move management. This project not only enhanced Moves Made Simple's visual identity but also strengthened their online presence, helping them connect more effectively with their target audience.