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hello my name is abby

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Growing up, I was immersed in the world of small business. From witnessing my mother's entrepreneurial endeavors to volunteering and working with organizations and families all over our community, I gained invaluable experience and appreciation for the unique challenges and opportunities that come with running a successful business. Combined with my bachelor's degree from Washington State University and over 5 years of professional experience working with small to mid-sized companies, I've developed a keen eye for creating designs that are both functional and visually stunning.

 

As a graphic designer, I take pride in listening closely to my clients' needs and delivering designs that exceed their expectations. Whether you're just starting out or looking to elevate your business, I'm here to help you succeed.

 

Don't hesitate to reach out to discuss your project, or browse my portfolio for a glimpse into some of my favorite designs. I look forward to hearing from you!

freelance

Freelance Projects

We've selected a few of our meticulously crafted brand identities, websites, and marketing campaigns for small business owners with a vision and passion for their work. We work closely with our clients to create designs that embody their brand's essence. With every project we take on, we enjoy the rewarding experience of bringing our client's creative ideas to life.

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Bugly's

This project showcases the development of a brand identity for "Bugly's," a purse brand, focusing on the graphic design elements. The creative direction was led by Kiley Clisham, with myself responsible for executing the visual components.

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PracticeGenius

This is my job. I create all kinds of things, from landing pages to print collateral to trade show booths, but the graphics in this gallery are some of my favorite day-to-day projects.

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Harbor School

I updated the school color scheme and typography system and provided a brand guide for future design projects. I also added Showit to the school's wordpress website so we could fine tune the design and customize it to our exact specifications to meet brand standards. I loved working in Showit!

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Refind Closet

I updated this client's shopify website design and did a small rebrand along the way. The colors were implemented but the client ultimately decided to stick with their original logo.

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Posters

I have created posters for a variety of local. band and music events around San Diego. Here are a few of my favorites.

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King Julian Logo & Merch

A variety of one-off projects for budding San Diego rock band, King Julian.

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Larson Renovations

Brian Larson, a real-estate flipper and home renovator in Northeast Seattle, hired Abana Creative to develop a complete brand identity and strategy for his business. He sought a custom logo mark, color scheme, typography system, and print-ready marketing materials, as well as a comprehensive brand strategy package that would differentiate his business from competitors.

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Infinity Focus Mobile Detailing

Chanell and Antonio approached Abana Creative with the goal of growing their small business into a legitimate operation. They sought our expertise in creating a complete brand identity and website to help establish a professional online presence. Our team provided an in-depth consultation to learn about their business values, goals, and target audience.

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Samantha Soto Real Estate

Samantha approached Abana Creative to develop a brand identity for her real estate career. She specifically requested a feminine brand that would resonate with First Time Home Buyers and incorporate Windermere Real Estate's "Windermere Blue" primary color.

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G&T Greetings Northwest

Glen Biely and Tom Shoaf of Biely & Shoaf Co approached Abana Creative to develop a brand identity for their new greeting card line that featured a loose and playful illustration of a gin and tonic drink with a lime wedge. They needed the brand identity to be completed within a short timeline, as they were preparing to launch the new line to the market.

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Salt & Society

Rachel approached us with a unique vision to create a charming brand that would resonate with pop culture fans across the country. She wanted a memorable name and visual identity that would capture the essence of her brand. We worked with Rachel to develop a name that was not only catchy but also reflective of her brand's personality.

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Amanda McGuckin Speech

Amanda approached us to design a brand identity and website for her mobile speech therapy services. With almost a decade of experience under her belt, she was ready to take her business to the next level and establish a more professional online presence. Amanda provided us with photography for the website and requested a friendly and recognizable brand that would resonate with her patients.

Your Local Creative Dept.

As the designated graphic designer friend of every social circle I find myself within, I often volunteer or accept unpaid work for the sake of helping out a friend. I know it is not great for business, but it's work that I thoroughly enjoy and get to create for the sake of creating. 

In-House Creative Experience

As a creative professional, I am proud to be part of a dynamic 3-woman team that operates within a remote software company. With extensive experience in creative roles, I am accustomed to collaborating with senior designers and marketing directors to develop creative briefs and receive constructive feedback. Being part of a team of talented creatives has been a unique and valuable learning opportunity that has honed my skills and pushed me to excel in my craft. I take great pride in my work and always strive to deliver innovative and effective solutions that exceed expectations.

abby m larson

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